WEB DESIGN
Hi-Fi design involves a large group of researchers, data analysts, and designers, ranging from lo-fi to creative lead decision-makers. My role in this project is to inject the brand identity, oversee the consumer journey, work as a hi-fi designer, produce content, and lead the creative direction.
As a creative lead, I am able to make decisions from concept to execution, effectively combining both digital elements and content.
SERVICES
Visual Identity
Hi-Fi Design
E-commerce
Creative Content Lead
TEAM
Creative Director: Aled Griffiths
Lo-Fi Designer: Muneeb Quiz
Data Analyst: Arjun Manohar
Web Developement: Mahmoud Awad
Creative team: Trey Drysdale, Kimberley Sherratt
RESEARCH
Research and data analysis are crucial before designing a lo-fi website as they provide insights into user behavior, preferences, and needs. This foundational understanding helps inform design decisions, ensuring the website is user-centric and effective. Additionally, data-driven strategies minimize risks and improve the overall success of the project by aligning it with actual user expectations and market trends.
LO-FI
Designing a lo-fi website is crucial as it allows for rapid prototyping and feedback collection, ensuring that the core structure and functionality meet user needs before investing in detailed design. This early stage helps identify and resolve usability issues, saving time and resources in later development stages.
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HI-FI
Creating a hi-fi website is essential for delivering a seamless and visually appealing user experience that captures the essence of the brand. It allows for detailed and interactive designs that enhance user engagement and ensure consistency across all digital touchpoints.